Job Seeking through Social Media in 2021

Job seeking through social media in 2021 is a vital skill, with 79% of job applicants using social media in their job search and 1 in 10 successfully finding their job this way.  So much more than mindlessly scrolling through cute cat videos, you could be a few tweets away from landing yourself that dream role! Employers believe that social media marketing will be the most in-demand HR skill so it’s time to start polishing up those skills!  Our Marketing Manager, Rae Britton, recommends using professional social media as a key part of your career management and offers her top tips to help you make new contacts, find new job opportunities and improve your professional reputation – especially in such a competitive job market.

Social media continues to be a major part of our lives in 2021.  More and more employers are looking to social media to hire, with 70% of hiring managers saying they’ve successfully hired with social media to give them background information on job seekers. It’s estimated now that 90% of hiring professionals have viewed social networking profiles as part of their screening process, but social media is still an underused tool by many jobseekers. Here are some simple ways to tune up your social media to make sure it represents you as well as possible and to make the most of it your job search and career.

Think before you tweet - Job Seeking with Social Media in 2021

1. Think before you tweet

You should always use social media responsibly, treat everyone with respect and avoid sharing anything that you don’t want to be seen by a current or future employer.  To make sure you make a good impression, you should run a social media audit of your own online presence before you embark on a job search.

You should think carefully about who you connect with, the content you share and where you share it.  Decide what you want to use each platform for, whether you want to interact with colleagues on Facebook or you want to remain purely professional on LinkedIn, and then adjust your privacy settings accordingly.  Spring clean your Twitter, Facebook and LinkedIn and check your privacy settings to ensure anything you want to remain private is not viewable.  You should always check your employer’s social media policy before setting up any profiles mentioning them.

Remember that employers often do a social media search as part of the recruitment process, so even if you only use your Facebook for personal reasons, make sure it doesn’t let you down.

How to clean up your social media before starting your job search

  • make your accounts private
  • delete questionable photos and posts
  • Google yourself in an incognito window
  • deactivate accounts you don’t use
  • choose a current profile photo
  • update your headlines
  • check your follows
  • treat others as you want to be treated.

Create an Online Portfolio - Job Seeking with Social Media in 2021

2. Create an Online Portfolio

To use your social media proactively during your job search, the first step should be to create a tailored blog, portfolio website or social media page to showcase your work.

If you want to be a journalist, for example, in only 20 minutes you could create a simple website or blog showcasing your articles or you could create a YouTube video or an online infographic about your experience and interests.

With an engaging online portfolio, you can quickly direct potential employers to your best work and impress them with your skills. You can then share the site on your social media pages and pin it to the top of your Facebook and Twitter to get your work noticed.

Sell your Skills and Experience - Job Seeking with Social Media in 2021

3. Sell your skills and experience

Whilst you should always tailor your CV to individual roles, your LinkedIn profile needs to have broader appeal.  Recruiters and employers pay close attention to LinkedIn so make sure you emphasise your transferable skills and experience, both of which you should  and give examples. Think about the key words employers or recruiters will look for, and don’t use clichéd buzzwords or jargon.

Don’t forget to check your spelling and grammar and make sure that as your career moves and develops you keep your online profile up-to-date.  To make a real difference in an hour, use our article on the perfect, proactive LinkedIn profile.

Grow your network - Job Seeking with Social Media in 2021

4. Grow your network to grow your knowledge

Having decided on the right channels and developed your profile, you are ready to use these channels to develop your knowledge and grow your network.

Finding groups run by institutes relevant to your field is a good place to start. You should also follow employers you are interested in, recruiters you have worked with, and business and economic news channels to make sure you stay well informed.

Once you have developed your network, you can start sharing interesting news and articles and contribute to group discussions, helping you extend your network and grow your industry profile.  Another bonus is that time spent researching and posting relevant articles you find interesting and keeping up with the sorts of developments and challenges your industry is facing is also excellent preparation for any upcoming job interviews.

Do your homework - Job Seeking with Social Media in 2021

5. Do your homework

Whilst you’ll already be well informed now about current news in your industry through social media, it is also a great research tool when preparing for specific interviews.  Social media is equally important for businesses and most organisations will share their latest news and announcements through their social media channels, so show your enthusiasm for the role and your fit for the company by keeping up-to-date.

Be understated about your job search - Job Seeking with Social Media in 2021

6. Be understated about Job Seeking on Social Media

Whilst utilising social networks to find a job is the aim of the game, you want to seem focused and professional and not appear desperate for any job going. Lots of “please hire me” tweets will reflect negatively on you and, unfortunately, drown out any intelligent discussions you may have previously had – not the impression you are seeking to create!

You want to present yourself as a proactive and knowledgeable person, keeping an eye on opportunities and engaging directly with relevant people along the way.

Be creative when posting online. Pitching an idea, story or project that would be of interest to the company is a great tactic and demonstrates that you’re a self-starter, engaged and well-informed.  What more could they want?

Be up front - Job Seeking with Social Media in 2021

7.  Be up front

Whether it’s your LinkedIn Profile or Twitter handle, now you have invested the time and effort to make your online profile demonstrate your skills and interests sharing your handle is a great way to show employers your personality, and having the confidence to invite others in will make a great first impression.

Join our team! Octopus Personnel finding the right people for the right jobs

 Join our team

At Octopus Personnel, we are experts at presenting our candidates to ensure the employer is able to see all the skills and experience you are bringing to a role.  Years of industry expertise and outstanding relationships with our clients, and grasp of the needs of their business, means we are perfectly positioned within the market to guide you to your new role or to the right employee who will drive your business forward.  You can sign up here and call the office on 01747 825568 to arrange an interview.

 

Erin Belmont

About the author

I look after the marketing for Octopus – from the job adverts you see to the events we put on throughout the year.

I love being in the middle of the office, soaking up the lively dynamic atmosphere. The team at Octopus really care about our job searchers and clients and do everything they can to understand everyone’s needs and make intelligent and productive job matches. Their drive and fun loving spirit inspire me every day!

 

Tomorrow will be a good day – Inspiring from the front

Sandra Smart, Octopus Personnel’s Director, explains how managers and leaders can inspire during #lockdown2020 and build their teams with the resilience, creativity and strength to navigate coming challenges.

This week the nations hearts have been captured by Captain Tom Moore walking 100 laps of his garden to raise money for the NHS and raising over £17m!  His resilience, determination and humble approach have inspired and comforted many that everyone doing their part can make a difference.

How can we inspire our teams to get the best out of them too?  How can we ensure that, in Captain Tom’s words, ‘Tomorrow will be a better day?’

Tomorrow will be a good day - Inspiring a team with Octopus Personnel

How can we be inspiring for our teams?

Especially working remotely, what do we need to do differently as managers?  How can we get the best out of our staff and lead through challenges?  Here are my ten top tips:

  1. Heighten communication – mini catch ups throughout the day keep everyone on board and focused on the targets for the day.
  2. Simple focus for the day – short sharp tasks and realistic goals which can be reviewed quickly
  3. Use your team – play to people’s strengths and innate abilities, be flexible
  4. Define success – short, sharp, focused, fulfilling tasks
  5. Praise, praise, praise – make sure people know they are valued and how they can contribute, then they will!
  6. Coach, don’t criticise
  7. Look after your people. Remember the details they share with you and the challenges they are balancing.
  8. Show the strength, resilience and good humour you need from them
  9. Constantly talk about your future vision – now is the time to innovate so make sure everyone is on board.
  10. Stay upbeat and reach out to other leaders, build a powerful network for the future.

So we are reaching out to you.  Let’s build this network of leaders together.  What’s inspiring you? How can we help?  What do you need right now?  Let’s chat  on 01747 825568, email us enquiries@octopuspersonnel.co.uk or visit the website and request a call back at your convenience.

Together we are stronger.  If you would like to donate to Captain Tom’s Just Giving page, please click here.

 

Sandra Smart

About the author

I believe that recruitment is at the heart of a growing economy and that a different type of recruitment service, with honesty, efficiency and integrity at its heart, can benefit all. Octopus Personnel is the result of hard work, focus and commitment to that vision – to delivering consistently great results for our candidates and clients alike, as well as ensuring the agency is a vibrant, inclusive, inspirational place to work and develop rewarding careers.

Seasons Greetings

At this time of year, it’s a pleasure to pause and say thank you to the many people who have helped make this year so rewarding.

Our success has exceeded our wildest expectations and enabled us to strengthen the team by appointing a new recruitment consultant and I’m sure you’ll join us in welcoming Ali Burridge to the team.

2014 also promises to be an exciting year, as we build on our reputation as the ‘go-to’ recruitment agency in the area.

We’d like to take this opportunity to thank you for supporting Octopus Personnel and wish you a wonderful Christmas; we look forward to working with you again in the New Year.

Sandra Smart

About the author

I believe that recruitment is at the heart of a growing economy and that a different type of recruitment service, with honesty, efficiency and integrity at its heart, can benefit all. Octopus Personnel is the result of hard work, focus and commitment to that vision – to delivering consistently great results for our candidates and clients alike, as well as ensuring the agency is a vibrant, inclusive, inspirational place to work and develop rewarding careers.

The candidate market phenomena

It is estimated that 90 percent of recruiting companies and hiring managers have yet to realise that the power in the recruiting relationship, which for years has favoured employers, has shifted over to the jobseekers. And salaries are increasing.

This shift from an employer-driven market to a candidate-driven market…..means that hiring managers will begin to find that quality candidates are now acting differently with them already realising that the power equation has shifted in their favour…

As a result, these candidates no longer tolerate weak employers, painfully slow application processes and death by interview.

Slow hiring, no feedback and manager arrogance will simply drive a candidate to find another willing employer.

Only yesterday we lost a candidate to another employer because our client delayed offering the position, pending a “trial day”. It was only delayed a week. But in that time, the candidate was snapped up by another company.

That is why you can refer us with confidence because we at Octopus are attuned to this shift and are advising our clients, to act fast, not to delay interviews and to offer a quick start date.

Sandra Smart

About the author

I believe that recruitment is at the heart of a growing economy and that a different type of recruitment service, with honesty, efficiency and integrity at its heart, can benefit all. Octopus Personnel is the result of hard work, focus and commitment to that vision – to delivering consistently great results for our candidates and clients alike, as well as ensuring the agency is a vibrant, inclusive, inspirational place to work and develop rewarding careers.

Gillingham Office Launch

The Gillingham branch of Octopus Personnel is now offically open!

We started the day with an offical opening from the Major of Gillingham, David Milsted. Then enjoyed drinks and a buffet with everyone that came to help celebrate the day. Once the rain stopped we released hundreds of balloons into the skies of Gillingham for our balloon race…. we can’t wait to see how far they travel!

Sandra Smart

About the author

I believe that recruitment is at the heart of a growing economy and that a different type of recruitment service, with honesty, efficiency and integrity at its heart, can benefit all. Octopus Personnel is the result of hard work, focus and commitment to that vision – to delivering consistently great results for our candidates and clients alike, as well as ensuring the agency is a vibrant, inclusive, inspirational place to work and develop rewarding careers.

Agency Workers Regulations

Agency workers make up about 4% of the UK workforce and the new regulations – set to come into force in October – will give agency workers the same rights on basic working and employment conditions as those in equivalent permanent jobs. The regulations will apply to most workers who are provided by an agency to a hiring company.

Temporary agency labour is a vital part of an organisations flexibility and productivity levels. They are used across a wide and varying spectrum of industry sectors and provide an effective strategy for accommodating peaks and troughs.

Some rights will apply from day one of employment, such as access to childcare, canteens, transport and job vacancies. Other rights, such as pay and some benefits will apply after the agency worker has been in the same job for 12 weeks, whether full or part time.

The impact of the regulations will vary across industries, Job sectors such as construction; education and healthcare are likely to face some of the biggest challenges.
Organisaions should carry out an assessment of their agency worker use, looking at factors such as the normal length of assignments to see how often the 12 week qualifying period will be met. They should also review their agency workers’ roles to see if there are comparable employee posts, and work out whether the agency worker is paid a lower rate than the comparable employee.

The most important step is to liaise with your employment agency – that how we can help if you would like us to assist in the correction implementation of the AWR give us a call and we can arrange a visit or we are happy to send you an information pack.

Sandra Smart

About the author

I believe that recruitment is at the heart of a growing economy and that a different type of recruitment service, with honesty, efficiency and integrity at its heart, can benefit all. Octopus Personnel is the result of hard work, focus and commitment to that vision – to delivering consistently great results for our candidates and clients alike, as well as ensuring the agency is a vibrant, inclusive, inspirational place to work and develop rewarding careers.